Archive for April, 2012
Robots are for search engines – not client management April 30th 2012
Last week I interviewed some digital marketing people who had set up as freelancers. As well as chatting about digital and social media jobs in charities, they also wanted some tips about how to keep their clients coming back.
Over the years, I’ve been lucky to have found most of my recruitment and comms clients through word of mouth – and most recently by using social media! But keeping them has been all about providing great service and keeping in touch, so here’s my take on how to keep your clients coming back. And some of the ideas can also apply to building relationships with charity supporters and donors.