Archive for June, 2012
Charity digital campaigns June 29th 2012
So, how can you use digital comms & social media to support your charity’s campaigning activities?
Campaigning organisations can find it difficult to stand out from the crowd and to get their message heard. If you work for a small organisation with only a few staff and limited budgets, finding new and innovative ways to communicate with your target audiences is always a challenge!
But that’s where the use of digital marketing and social media can really help you to compete with some of the bigger players. Of course, the use of digital communications and social media has to be considered in the context of an overall strategic approach, whether that’s in relation to fundraising, campaigning, marketing, or service delivery.
Cruelty Free International: A new non-profit using digital & social media to campaign globally
There are an increasing number of charities and non-profits who are integrating digital marketing techniques and social media channels into their work.
I’d like to showcase a new non-profit that is making the most of digital marketing and social media as part of their global campaign to end animal testing for cosmetics products.