Archive for the ‘Charity Communications’ Category

Together we can help the global campaign to end human trafficking September 30th 2014

In 2012 I was delighted to be asked to get involved with an innovative new arts project designed to raise awareness of human trafficking.

The ground-breaking project, conceived and led by the inspirational Ben Kaye, was something of a first; ‘Anya17’, a thought-provoking, emotionally-charged opera exposing the plight of victims of sex trafficking.

 

Human trafficking - hidden from view

Human trafficking – hidden from view

 

Since its premiere in 2012, it feels like the issue of sex trafficking has been in the international media headlines nearly every day. Thankfully, there are some great organisations shining the spotlight on the horrors of an ‘industry’ that preys on the vulnerable and dispossessed, and I urge you to lend them your support, if you can, or at least to learn more about this terrible modern-day slavery. Yes, their charity blogs, websites and other communications make uncomfortable reading, but perhaps together if we each do something, no matter how small, we might be able to make a difference.

 

You can connect with a range of charity and non-profit organisations leading the fight against people trafficking, including:

www.unseenuk.org

www.ecpat.org.uk

www.ungift.org

www.stopthetraffik.org

 

 

Anya17 - an opera exposing the reality of sex trafficking

Anya17 – an opera making a difference

 

Two years later after its well-received inaugural performance, Anya17 continues to raise awareness of sex trafficking by taking its powerful message around the world. You can find out more here

Posted in: Campaigns, Charity Communications | Tags: ,

Cruelty free beauty: how you can get involved October 27th 2013

After a two-year campaign, Cruelty Free International announced that more than 1 million people around the world have signed their petition calling for a global ban on cosmetics animal testing!

We may not live in a perfect world, but we can all do something to make a difference. If you love animals, this short animation from Cruelty Free International, the only global organisation solely dedicated to ending cosmetics animal testing,  says it all!

Posted in: Campaigns, Charity Communications | Tags: , , ,

More Al Gore & less PowerPoint June 25th 2013

I was recently invited to attend the annual M&S Plan A conference where leading suppliers and NGO’s came together to learn from the CEO and senior managers about M&S and their commitment to sustainable and transparent business. M&S is a leading ethical retailer whose own label cosmetics, personal care and household products are certified by Cruelty Free International’s ‘Leaping Bunny’ programme as genuinely not tested on animals.

But the highlight was listening to the keynote speaker, US Former Vice President Al Gore, extolling the virtues of ethical and sustainable business.

AL GORE M&S PLAN A CONFERENCE

He spoke in glowing terms about M&S and their innovative approach to such issues as animal welfare, fairtrade and environmental stewardship, but it was when he began to speak about climate change that he dramatically lit up the room with his knowledge, passion and personal commitment to making positive change.

The experience served to remind me that all the PowerPoint or Prezi presentations in the world cannot hold a candle to a speaker who is truly passionate about his or her issue – and who has a burning and ever-present mission to make other people hear and understand their message.

Posted in: Charity Communications, Ethical Champions | Tags: , ,

Cruelty-free cosmetics: EU bans animal testing for beauty! March 12th 2013

Ethical consumers, animal lovers and compassionate companies are celebrating this month.

After more than 20 years of campaigning, the EU has finally banned animal testing for cosmetics!

This is a fantastic example of how professional, innovative and committed international campaigning can make a real difference.

Having personally managed the Leaping Bunny programme (the ‘kitemark’ for cruelty-free beauty products), and now as the global relationships advisor to Cruelty Free International, I am delighted to have played a small part in this amazing, long-fought campaign.

Thank you if you helped to achieve this victory for animals and cruelty-free beauty.

Here’s how we did it! 

 

Cruelty Free International: the global campaign to end cosmetics testing on animals

Posted in: Campaigns, Charity Communications, Ethical Champions | Tags: , , ,

Digital charity comms: twitter tips August 29th 2012

Charities are used to making the most out of their limited resources, which includes finding fast, creative and engaging ways to communicate with donors, supporters and campaigners.

If you’re new to twitter, here’s another chance to read my popular, quick guide –  ’27 ways to get more out of twitter’ with some tips to help get you started!

Posted in: Charity Communications, Digital Marketing, Social Media, Top Tips | Tags: , ,