Archive for the ‘Charity Communications’ Category

Cruelty-free cosmetics: EU bans animal testing for beauty! March 12th 2013

Ethical consumers, animal lovers and compassionate companies are celebrating this month.

After more than 20 years of campaigning, the EU has finally banned animal testing for cosmetics!

This is a fantastic example of how professional, innovative and committed international campaigning can make a real difference.

Having personally managed the Leaping Bunny programme (the ‘kitemark’ for cruelty-free beauty products), and now as the global relationships advisor to Cruelty Free International, I am delighted to have played a small part in this amazing, long-fought campaign.

Thank you if you helped to achieve this victory for animals and cruelty-free beauty.

Here’s how we did it! 

 

Cruelty Free International: the global campaign to end cosmetics testing on animals

Posted in: Campaigns, Charity Communications, Ethical Champions | Tags: , , ,

Charity digital campaigns June 29th 2012

So, how can you use digital comms & social media to support your charity’s campaigning activities?

Campaigning organisations can find it difficult to stand out from the crowd and to get their message heard. If you work for a small organisation with only a few staff and limited budgets, finding new and innovative ways to communicate with your target audiences is always a challenge!

But that’s where the use of digital marketing and social media can really help you to compete with some of the bigger players. Of course, the use of digital communications and social media has to be considered in the context of an overall strategic approach, whether that’s in relation to fundraising, campaigning, marketing, or service delivery.

Cruelty Free International: A new non-profit using digital & social media to campaign globally

There are an increasing number of charities and non-profits who are integrating digital marketing techniques and social media channels into their work.

I’d like to showcase a new non-profit that is making the most of digital marketing and social media as part of their global campaign to end animal testing for cosmetics products.

Posted in: Campaigns, Charity Communications, Digital Marketing, Social Media | Tags: , ,

Robots are for search engines – not client management April 30th 2012

Last week I interviewed some digital marketing people who had set up as freelancers. As well as chatting about digital and social media jobs in charities, they also wanted some tips about how to keep their clients coming back.

Over the years, I’ve been lucky to have found most of my recruitment and comms clients through word of mouth – and most recently by using social media! But keeping them has been all about providing great service and keeping in touch, so here’s my take on how to keep your clients coming back. And some of the ideas can also apply to building relationships with charity supporters and donors.

 

11 top tips to show your clients you care

Posted in: Charity Communications, Charity Management, Top Tips | Tags: ,

Digital charity jobs: part one January 2nd 2012

Do you find yourself hitting the snooze button on the alarm more than you used to? Are you counting the hours every day – and the days until the weekend comes around?

Sounds like it might be time for a career change!

Changing career can feel like such a huge challenge that it might deter you from even considering new horizons. But you can give yourself the best chance of finding a new career by following a few key steps during your job search. With my 15 years’ experience in communications, including recruiting for great charity communications jobs, here’s the first part of my insider guide to help you with your career change. Although I talk about the charity sector, these strategies will help you if you’re working in other sectors.

Why do you want to make a career change?

Some people know from an early age the direct path their career will take, although most of us have a rather meandering path, if we ever have one at all! If you’ve come to a crossroads and just don’t know where you want to go next, one of the first questions I would ask you is ‘what first attracted you to your current job, and what frustrates you about it now?’ This could be the starting point for you to take a good look at your values, what you want out of your career, and what really makes you get up in the morning – even on these cold, dark January days!

Posted in: Career Advice, Charity Communications, Personal Branding | Tags: ,

Happy Holidays! December 21st 2011

It’s been a challenging year for most of us, but there have been some amazing creative charity campaigns, and it’s encouraging to see so many people who are interested in getting a charity job.

Traditionally January is the time that people start to make new plans, and that often includes looking at new career opportunities. So, I’ll be kicking off next year with some advice on CV’s and personal branding that’s designed to help you get ahead in the recruitment process.

In the meantime, I wish you and everyone who made a difference during 2011 a very Happy Christmas and creative New Year!

Posted in: Charity Communications | Tags: ,