Archive for the ‘Charity Communications’ Category

Twitter: are you a digital manager’s nightmare? November 27th 2011

OK, let’s presume that you’ve made your Digital Marketing Manager happy and signed up for a Twitter account. Now what?

I’ve helped clients large and small to integrate Twitter into their planned marketing and comms activities. Just like other communication channels, the key is to decide at the outset if and how it can work for you.

I recently worked with a client who wasn’t yet at the point of needing a social media strategy. She needed a simple walk-through to see how she could use Twitter for her charity HR business and voluntary work. We went right back to basics during the session, so I thought I’d share a few of the points we looked at.

If you’re thinking about using Twitter, or if you’ve had a bit of a go and need some ideas about the next steps, I hope this is food for thought. And feel free to share my ‘27 ways to get more out of twitter‘.

Posted in: Charity Communications, Digital Marketing, Social Media, Twitter | Tags: , , ,

Welcome to my new blog for all things charity October 3rd 2011

This blog is an insider’s view about all things charity, but particularly charity careers, communications and campaigns.

I’ve spent many years recruiting staff for charities, and I’ve helped hundreds of people to get a paid or volunteer job in the charity sector. And as a communications specialist who’s worked with charities and ethical business, I’ve also advised and mentored people about how to get their comms, campaigning, lobbying and fundraising messages out to customers, supporters and donors. There’s more about me here if you want to know why I’m a passionate advocate for all things charity.

There will be interviews with some of the charity sector’s leading lights, guest posts, and insights into some of the hottest communications campaigns. It would be great to know what you’d find useful so make sure you leave your comments here!

Posted in: Career Advice, Charity Communications, Personal Branding | Tags: ,