Archive for the ‘Digital Marketing’ Category

Digital charity comms: twitter tips November 29th 2017

Charities are used to making the most out of their limited resources, which includes finding fast, creative and engaging ways to communicate with donors, supporters and campaigners.

If you’re new to twitter, here’s another chance to read my popular, quick guide –  ’27 ways to get more out of twitter’ with some tips to help get you started!

Posted in: Charity Communications, Digital Marketing, Social Media, Top Tips | Tags: , ,

Charity digital campaigns June 29th 2012

So, how can you use digital comms & social media to support your charity’s campaigning activities?

Campaigning organisations can find it difficult to stand out from the crowd and to get their message heard. If you work for a small organisation with only a few staff and limited budgets, finding new and innovative ways to communicate with your target audiences is always a challenge!

But that’s where the use of digital marketing and social media can really help you to compete with some of the bigger players. Of course, the use of digital communications and social media has to be considered in the context of an overall strategic approach, whether that’s in relation to fundraising, campaigning, marketing, or service delivery.

Cruelty Free International: A new non-profit using digital & social media to campaign globally

There are an increasing number of charities and non-profits who are integrating digital marketing techniques and social media channels into their work.

I’d like to showcase a new non-profit that is making the most of digital marketing and social media as part of their global campaign to end animal testing for cosmetics products.

Posted in: Campaigns, Charity Communications, Digital Marketing, Social Media | Tags: , ,

The social media easter bunny+ April 5th 2012

To all you charity digital and social media managers who have been doing great things, I’d like to wish you a Happy Easter.

I hope you like my ‘easter bunny+’ cartoon. I’m sure you get the Google hangout reference! Enjoy the holiday.

Posted in: Digital Marketing, Social Media

Twitter: are you a digital manager’s nightmare? November 27th 2011

OK, let’s presume that you’ve made your Digital Marketing Manager happy and signed up for a Twitter account. Now what?

I’ve helped clients large and small to integrate Twitter into their planned marketing and comms activities. Just like other communication channels, the key is to decide at the outset if and how it can work for you.

I recently worked with a client who wasn’t yet at the point of needing a social media strategy. She needed a simple walk-through to see how she could use Twitter for her charity HR business and voluntary work. We went right back to basics during the session, so I thought I’d share a few of the points we looked at.

If you’re thinking about using Twitter, or if you’ve had a bit of a go and need some ideas about the next steps, I hope this is food for thought. And feel free to share my ‘27 ways to get more out of twitter‘.

Posted in: Charity Communications, Digital Marketing, Social Media, Twitter | Tags: , , ,

ethicaledge website launches October 7th 2011

I’m thrilled to announce that the new ethicaledge® digital charity recruitment website has launched at www.myethicaledge.co.uk.

I developed the ethicaledge® recruitment service to help connect digital and social media specialists with amazing charity jobs. I hope you will find the service useful if you’re looking for a charity communications job and you have some or all of the following experience:

  • Digital Marketing, Fundraising & Communications
  • Social Media
  • Web Design & Analytics
  • Online PR
  • Multi-media
  • SEO

You won’t find a jobs board on the ethicaledge communications recruitment website because I prefer to connect personally with prospective candidates. Jobs will appear from time to time on this blog, and on Twitter, Facebook and on the main charity jobs boards.

The feedback so far has been fantastic. I’ve had lots of great comments about the unique design, great illustrations and the fresh approach that’s unlike any other charity recruitment site. I worked with ethical website designer Anna Celeste Watson (who also designed this blog) and illustrator Stu Jones who have done a fantastic job bringing my vision to life. Thanks guys!

Posted in: Charity Recruitment, Digital Marketing | Tags: , ,