OK, let’s presume that you’ve made your Digital Marketing Manager happy and signed up for a Twitter account. Now what?

I’ve helped clients large and small to integrate Twitter into their planned marketing and comms activities. Just like other communication channels, the key is to decide at the outset if and how it can work for you.

I recently worked with a client who wasn’t yet at the point of needing a social media strategy. She needed a simple walk-through to see how she could use Twitter for her charity HR business and voluntary work. We went right back to basics during the session, so I thought I’d share a few of the points we looked at.

If you’re thinking about using Twitter, or if you’ve had a bit of a go and need some ideas about the next steps, I hope this is food for thought. And feel free to share my ‘27 ways to get more out of twitter‘.