Posts Tagged ‘Charity comms’

More Al Gore & less PowerPoint January 20th 2018

A few years ago, I was invited to attend the annual M&S Plan A conference where leading suppliers and NGO’s came together to learn from the CEO and senior managers about M&S and their commitment to sustainable and transparent business. M&S is a leading ethical retailer whose own label cosmetics, personal care and household products are certified by Cruelty Free International’s ‘Leaping Bunny’ programme as genuinely not tested on animals.

But the highlight was listening to the keynote speaker, US Former Vice President Al Gore, extolling the virtues of ethical and sustainable business.

AL GORE M&S PLAN A CONFERENCE

He spoke in glowing terms about M&S and their innovative approach to such issues as animal welfare, fairtrade and environmental stewardship, but it was when he began to speak about climate change that he dramatically lit up the room with his knowledge, passion and personal commitment to making positive change.

The experience served to remind me that all the PowerPoint presentations in the world cannot hold a candle to a speaker who is truly passionate about his or her issue – and who has a burning and ever-present mission to make other people hear and understand their message.

Posted in: Charity Communications, Ethical Champions | Tags: , , ,

Digital charity comms: twitter tips November 29th 2017

Charities are used to making the most out of their limited resources, which includes finding fast, creative and engaging ways to communicate with donors, supporters and campaigners.

If you’re new to twitter, here’s another chance to read my popular, quick guide –  ’27 ways to get more out of twitter’ with some tips to help get you started!

Posted in: Charity Communications, Digital Marketing, Social Media, Top Tips | Tags: , ,

Cruelty free beauty: how you can get involved October 27th 2013

After a two-year campaign, Cruelty Free International announced that more than 1 million people around the world have signed their petition calling for a global ban on cosmetics animal testing!

We may not live in a perfect world, but we can all do something to make a difference. If you love animals, this short animation from Cruelty Free International, the only global organisation solely dedicated to ending cosmetics animal testing,  says it all!

Posted in: Campaigns, Charity Communications | Tags: , , ,

Cruelty-free cosmetics: EU bans animal testing for beauty! March 12th 2013

Ethical consumers, animal lovers and compassionate companies are celebrating this month.

After more than 20 years of campaigning, the EU has finally banned animal testing for cosmetics!

This is a fantastic example of how professional, innovative and committed international campaigning can make a real difference.

Having personally managed the Leaping Bunny programme (the ‘kitemark’ for cruelty-free beauty products), and now as the global relationships advisor to Cruelty Free International, I am delighted to have played a small part in this amazing, long-fought campaign.

Thank you if you helped to achieve this victory for animals and cruelty-free beauty.

Here’s how we did it! 

 

Cruelty Free International: the global campaign to end cosmetics testing on animals

Posted in: Campaigns, Charity Communications, Ethical Champions | Tags: , , ,

2013: To be & not to do January 3rd 2013

If your schedule is as hectic as mine, then you’ve already written numerous ‘to do’ lists, and have at least the next three months mapped out. Such forward planning may be efficient, but it sure makes the months and years fly past, and sometimes we forget to reserve some time for ourselves, family and friends.

So, here’s a radical idea: let’s park those ‘to do’ lists (I’m not ready to give them up completely), and write sparkly new ‘to be’ lists.

'To be' means reserving time for you

What’s the difference? Well, the way I see it, we usually define ourselves by what we do, and not who we are – or want to be. I see you’d like some evidence. Think back to your last party and I bet everyone you met said, “so, what do you do?” And you replied with details of your job (and if you didn’t – you’re a very rare beast!). We focus so much on our work and ‘doing’, that even when we’re not beavering away at it, we still define ourselves by our 9 to 5 role!

So, go ahead and love your ‘to do’ lists, but don’t forget to reserve some time for other things  – and people – in your life.

Here’s my ‘to be’ list for 2013.

I will find ways to be:

  • Happier
  • Kinder
  • Fitter
  • Smarter

It’s definitely a work in progress – should I add KPI’s and timelines?  I must add it to my ‘to do’ list!

What’s on your ‘to be’ list for 2013? Feel free to share in the comments section.

 

Posted in: Career Advice, Top Tips | Tags: ,