Posts Tagged ‘Digital Marketing’
Charity digital campaigns June 29th 2012
So, how can you use digital comms & social media to support your charity’s campaigning activities?
Campaigning organisations can find it difficult to stand out from the crowd and to get their message heard. If you work for a small organisation with only a few staff and limited budgets, finding new and innovative ways to communicate with your target audiences is always a challenge!
But that’s where the use of digital marketing and social media can really help you to compete with some of the bigger players. Of course, the use of digital communications and social media has to be considered in the context of an overall strategic approach, whether that’s in relation to fundraising, campaigning, marketing, or service delivery.
Cruelty Free International: A new non-profit using digital & social media to campaign globally
There are an increasing number of charities and non-profits who are integrating digital marketing techniques and social media channels into their work.
I’d like to showcase a new non-profit that is making the most of digital marketing and social media as part of their global campaign to end animal testing for cosmetics products.
Twitter: are you a digital manager’s nightmare? November 27th 2011
OK, let’s presume that you’ve made your Digital Marketing Manager happy and signed up for a Twitter account. Now what?
I’ve helped clients large and small to integrate Twitter into their planned marketing and comms activities. Just like other communication channels, the key is to decide at the outset if and how it can work for you.
I recently worked with a client who wasn’t yet at the point of needing a social media strategy. She needed a simple walk-through to see how she could use Twitter for her charity HR business and voluntary work. We went right back to basics during the session, so I thought I’d share a few of the points we looked at.
If you’re thinking about using Twitter, or if you’ve had a bit of a go and need some ideas about the next steps, I hope this is food for thought. And feel free to share my ‘27 ways to get more out of twitter‘.