Posts Tagged ‘Social Media’

Cruelty free beauty: how you can get involved October 27th 2013

After a two-year campaign, Cruelty Free International announced that more than 1 million people around the world have signed their petition calling for a global ban on cosmetics animal testing!

We may not live in a perfect world, but we can all do something to make a difference. If you love animals, this short animation from Cruelty Free International, the only global organisation solely dedicated to ending cosmetics animal testing,  says it all!

Posted in: Campaigns, Charity Communications | Tags: , , ,

How to write a charity CV October 23rd 2012

I still spend a lot of time helping people to write their CVs.

If you Google CV writing tips you’ll find lots of advice and help, so let me give you one of the most important tips of all.

Whether you’re a charity social media manager, a director of communications, or you’re looking for your first charity job, as the saying goes – you never get a second chance to make a first impression. Your CV is your ‘shop window’, so you need to get it right.

It can be very helpful to get a third party view of your CV, but you should never hand over the responsibility of producing such an important document. Yes, you may end up with a CV that sounds like you could run the world, but beware. In these days of social media, online networking and easy access to a wealth of publicly available information, if you’re ‘economical with the truth’ you will be found out!

Your CV advertises your skills and experience, so it should show you in the best light, but there are effective ways to do this that also ensure that, like any advertisement, the information you include is still honest, decent, legal and truthful! Make sure you recognise yourself in your CV and remember to review it from time to time to reflect your career development.

Posted in: Career Advice, Charity Recruitment, Top Tips | Tags: , ,

Digital charity comms: twitter tips August 29th 2012

Charities are used to making the most out of their limited resources, which includes finding fast, creative and engaging ways to communicate with donors, supporters and campaigners.

If you’re new to twitter, here’s another chance to read my popular, quick guide – ¬†’27 ways to get more out of twitter’ with some tips to help get you started!

Posted in: Charity Communications, Digital Marketing, Social Media, Top Tips | Tags: , ,

Charity digital campaigns June 29th 2012

So, how can you use digital comms & social media to support your charity’s campaigning activities?

Campaigning organisations can find it difficult to stand out from the crowd and to get their message heard. If you work for a small organisation with only a few staff and limited budgets, finding new and innovative ways to communicate with your target audiences is always a challenge!

But that’s where the use of digital marketing and social media can really help you to compete with some of the bigger players. Of course, the use of digital communications and social media has to be considered in the context of an overall strategic approach, whether that’s in relation to fundraising, campaigning, marketing, or service delivery.

Cruelty Free International: A new non-profit using digital & social media to campaign globally

There are an increasing number of charities and non-profits who are integrating digital marketing techniques and social media channels into their work.

I’d like to showcase a new non-profit that is making the most of digital marketing and social media as part of their global campaign to end animal testing for cosmetics products.

Posted in: Campaigns, Charity Communications, Digital Marketing, Social Media | Tags: , ,

Twitter: are you a digital manager’s nightmare? November 27th 2011

OK, let’s presume that you’ve made your Digital Marketing Manager happy and signed up for a Twitter account. Now what?

I’ve helped clients large and small to integrate Twitter into their planned marketing and comms activities. Just like other communication channels, the key is to decide at the outset if and how it can work for you.

I recently worked with a client who wasn’t yet at the point of needing a social media strategy. She needed a simple walk-through to see how she could use Twitter for her charity HR business and voluntary work. We went right back to basics during the session, so I thought I’d share a few of the points we looked at.

If you’re thinking about using Twitter, or if you’ve had a bit of a go and need some ideas about the next steps, I hope this is food for thought. And feel free to share my ‘27 ways to get more out of twitter‘.

Posted in: Charity Communications, Digital Marketing, Social Media, Twitter | Tags: , , ,