Communications, PR & CSR consultant for charity & responsible business

As an effective communications and campaigns specialist focussing on charitable and corporate CSR projects, I have a broad perspective on how to attract, engage and involve customers, supporters and donors.

I’ve been there

For more than 20 years , I have helped my clients to develop and manage a range of highly effective traditional and digital communications projects.

Highlights include:

  • Cruelty Free International – campaign consultant and global relationships adviser tasked with delivering worldwide campaign partnerships, including with The Body Shop in 65 countries and more than 2000 stores. I also ran the Leaping Bunny, the only global certification programme for beauty and household products that are not tested on animals.
  • Anya17 (opera about sex trafficking) – support with online PR and recruitment of two social media managers.
  • Harris Hill Ltd – a long-term rebranding programme that included a new website, marketing materials, e-marketing campaigns, customer research programme. Also provided executive research support.
  • CR Search & Selection – rebrand including corporate identity and website development; media and event management; outplacement and career counselling.
  • The Dacorum Town Hall –  pro bono advice on an audience research programme.
  • J Walter Thompson – creative copy writing and content for lifestyle website.
  • FMCG Retailers – advised some of the UK’s leading retailers (including The Co-operative Retail, Safeway, Aldi, Waitrose, Morrisons, Fat Face, Superdrug, Neal’s Yard Remedies, Liz Earle Cosmetics) on designing ethical product development policies, CSR communications, media messaging and marketing promotions.
  • Montgomery Associates – developing and managing public sector outplacement workshops.
  • Shell International – marketing & delivering ‘Careers In Charities’ workshops and providing outplacement counselling.
  • Dacorum Volunteer Bureau – trustee providing marketing and recruitment advice for a youth volunteering centre.
  • The International Volunteering Programme – marketing research programme and volunteer placement management for a US-based non-profit.
  • BUAV – pro bono celebrity support management; developed and delivered the concept for the UK’s first Cruelty-Free Awareness Week incorporating viral & email marketing campaigns, community fundraising and corporate sponsorship.
  • Royal & Sun Alliance – developing content for a property and lifestyle website.
  • HB Solutions –  corporate sector headhunting; career opportunity research for senior commercial sector executives.
  • CharityOpps – design, content and product launch for the UK’s first charity jobs board.
  • Mentoring and coaching – advising individual clients on personal branding, career development and specific communications projects.

 

My clients say they value my creativity, passion and honesty, and I only work with people who share my vision about making a difference in the world. They also know that I deliver – whether I am managing a one-off project, or developing a long-term international communications strategy.

How I can help you

It’s important that I understand exactly what you want to achieve before we start to work together. But if you’re not sure what you need, don’t worry; I can help you to figure that out too! A chat to discuss your plans and how I may be able to help you is always my first step.

I help my clients to:

  • Identify and communicate key messages.
  • Engage with and persuade target audiences.
  • Research and write compelling stories and case studies.
  • Design a traditional and digital marketing strategies.
  • Launch new ethical products and services.
  • Write and design in-print or online materials.
  • Review or appoint agencies and suppliers.
  • Develop concepts for and manage press calls, special events, conferences and exhibitions.
  • Write and deliver impactful presentations.
  • Develop persuasive funding applications.
  • Coach and mentor team members in communications, marketing and PR.
  • Identify current and emerging communications talent.

 

I provide strategic and ‘sleeves-rolled-up’ support, as well as coaching and training for you and your staff, if you prefer to manage your communications in-house.

I would be pleased to chat to you if you need to take your charity or business communications to the next level.

“I have worked with Lauren on a number of projects where deadlines and briefs have changed. Not only does she have the ability to remain clear headed, never losing sight of the overall objective, she is always a pleasure to work with. A demon for detail, she retains a clear focus on her customers whether they are B2B or B2C. Her understanding of her sector combined with her tenancity means she delivers every time.” Lewis Chard – Creative Director, 20Four