Cruelty-free cosmetics: EU bans animal testing for beauty! March 12th 2013

Ethical consumers, animal lovers and compassionate companies are celebrating this month.

After more than 20 years of campaigning, the EU has finally banned animal testing for cosmetics!

This is a fantastic example of how professional, innovative and committed international campaigning can make a real difference.

Having personally managed the Leaping Bunny programme (the ‘kitemark’ for cruelty-free beauty products), and now as the global relationships advisor to Cruelty Free International, I am delighted to have played a small part in this amazing, long-fought campaign.

Thank you if you helped to achieve this victory for animals and cruelty-free beauty.

Here’s how we did it! 

 

Cruelty Free International: the global campaign to end cosmetics testing on animals

Posted in: Campaigns, Charity Communications, Ethical Champions | Tags: , , ,

Snow: Hot tips to keep working when the snow falls January 14th 2013

It looks like winter is about to hit, so what can you do to keep on top of things when the snow falls – and the trains, roads and buses grind to a halt? Thanks to social media and mobile technology, there’s no reason why you can’t keep on keeping on! Here’s my take on what you can do if you are stuck at home when the inclement weather arrives.

Be a good citizen

Use Facebook, Twitter and IM’s to let local friends and colleagues know the state of play in your area. It amazes me how the weather can be so different in the next village. Last year, our street was knee deep in snow, but the town centre was hardly affected! You might be able to get to the office after all….

Don’t cancel meetings – do them online

If you’re stuck at home on a day when you’ve scheduled back to back meetings, why not grab that hot chocolate and do them online? Sure, it’s not the same as being face to face, but I find that most people who have access to Skype or similar are more than happy to have an online meeting. This year, I’ve been working internationally with clients and partners, and video calls have been absolutely essential to this work.

Launch a winter-themed competition

Why not run a ‘snow-themed’ competition to drive traffic to your website or blog? Let your imagination run wild, and make the competition prize worth winning too! Instagram, Pinterest and Tumblr are great resources for this kind of activity.

Do ‘the thing’ that you’ve been putting off!

For me ‘the thing’ I usually put off is updating my contact lists, which seems to grow every day because I’m an avid fan of networking. So that’s one of the activities I’ll be sorting out if the snow falls. It always feels great when you finally get round to doing something you’ve been putting off, and it’s never quite as bad as you imagined!

Look to the future – it’s only just begun!

Now 2013 is here, take time to plan for the coming months. Use your enforced time at home to plan where you’re going to focus your efforts and resources. Do you want to more of the same, or something different? You may not come to any firm conclusions today, but once you get started, who knows where your thoughts might take you.

And of course, if the snow does fall where you are, go throw some snowballs!

What are your hot tips for keeping business moving when you’re stuck at home? Please share in the comments section.

Posted in: Cartoon, Top Tips | Tags: , ,

2013: To be & not to do January 3rd 2013

If your schedule is as hectic as mine, then you’ve already written numerous ‘to do’ lists, and have at least the next three months mapped out. Such forward planning may be efficient, but it sure makes the months and years fly past, and sometimes we forget to reserve some time for ourselves, family and friends.

So, here’s a radical idea: let’s park those ‘to do’ lists (I’m not ready to give them up completely), and write sparkly new ‘to be’ lists.

'To be' means reserving time for you

What’s the difference? Well, the way I see it, we usually define ourselves by what we do, and not who we are – or want to be. I see you’d like some evidence. Think back to your last party and I bet everyone you met said, “so, what do you do?” And you replied with details of your job (and if you didn’t – you’re a very rare beast!). We focus so much on our work and ‘doing’, that even when we’re not beavering away at it, we still define ourselves by our 9 to 5 role!

So, go ahead and love your ‘to do’ lists, but don’t forget to reserve some time for other things  – and people – in your life.

Here’s my ‘to be’ list for 2013.

I will find ways to be:

  • Happier
  • Kinder
  • Fitter
  • Smarter

It’s definitely a work in progress – should I add KPI’s and timelines?  I must add it to my ‘to do’ list!

What’s on your ‘to be’ list for 2013? Feel free to share in the comments section.

 

Posted in: Career Advice, Top Tips | Tags: ,

How to write a charity CV October 23rd 2012

I still spend a lot of time helping people to write their CVs.

If you Google CV writing tips you’ll find lots of advice and help, so let me give you one of the most important tips of all.

Whether you’re a charity social media manager, a director of communications, or you’re looking for your first charity job, as the saying goes – you never get a second chance to make a first impression. Your CV is your ‘shop window’, so you need to get it right.

It can be very helpful to get a third party view of your CV, but you should never hand over the responsibility of producing such an important document. Yes, you may end up with a CV that sounds like you could run the world, but beware. In these days of social media, online networking and easy access to a wealth of publicly available information, if you’re ‘economical with the truth’ you will be found out!

Your CV advertises your skills and experience, so it should show you in the best light, but there are effective ways to do this that also ensure that, like any advertisement, the information you include is still honest, decent, legal and truthful! Make sure you recognise yourself in your CV and remember to review it from time to time to reflect your career development.

Posted in: Career Advice, Charity Recruitment, Top Tips | Tags: , ,

Digital charity comms: twitter tips August 29th 2012

Charities are used to making the most out of their limited resources, which includes finding fast, creative and engaging ways to communicate with donors, supporters and campaigners.

If you’re new to twitter, here’s another chance to read my popular, quick guide –  ’27 ways to get more out of twitter’ with some tips to help get you started!

Posted in: Charity Communications, Digital Marketing, Social Media, Top Tips | Tags: , ,